Who We Work With

We love and admire our clients, which makes it easy to promote them. We think they like us, too. Our roster of current and former clients includes:


The National Geographic Channel
Travel Channel
Outside Magazine
Byliner, Inc.
Random House
Penguin Books
Simon & Schuster
Little Brown and Company
W.W. Norton & Company
Basic Books
The Free Press
Barnes and Noble
Legal Affairs Magazine
City Sports Magazines


The International Folk Art Alliance & International Folk Art Market | Santa Fe
Center for Contemporary Art
IMAX Films
Antique American Indian Art Show
Objects of Art Santa Fe
San Francisco Tribal and Textile Art Show
Indian Art Show Marin
Being With Horses
Patina Gallery
College of Santa Fe’s Salt of the Earth Film Conference


The Trust for Public Land
Amory Lovins and the Rocky Mountain Institute
MITs Daedalus Project
The Will Steger Foundation
James Balog, Filmmaker and Photographer
Oceans 8 with Jon Bowermaster, Filmmaker and Adventurer
Assistance Dogs of the West


The North Face
Cesar Milan, Dog Whisperer
Anthony Bourdain "No Reservations"
Sharon Salzberg
Anne Taintor, Inc.
The Skaklee Corporation
Terramar Sports
The Trans-Antarctica Expedition
The Snowbird Everest Expedition
Seemore Wildlife Systems

Our Clients Say...

Clare is a delight to work with. She knows her clients so well and has wonderful ideas for getting their message out. Our stories got great exposure thanks to her creativity, persistence, and enthusiasm. She’s smart and engaging, and always thinks outside of the box.
— Laura Hohnhold, former executive editor of Byliner and Outside Magazine
Clare Hertel was an integral part of the award winning PR machine at National Geographic Channel. Her talents and commitment to excellent results were key contributors to our publicity efforts for priority shows including Dog Whisperer with Cesar Millan and Explorer with Lisa Ling.
— Russell Howard, Former SVP Communications Worldwide, National Geographic Channels
Clare is without question the best publicist I have ever worked with. She is a great strategist, understands what the media want, follows through, and is fun to work with. What more could you ask for?
— Joanna Hurley, art & photography book publisher
Clare Hertel knows how to spot the special blend of concision, emotion, and immediacy that makes a good story. She also knows how to bottle that story into communication vehicles both media and consumers will enjoy — without losing any of the shape and flavor of the original idea. All along the way, her professionalism levels every obstacle, and her personal ebullience makes the work a joy. Thanks almost exclusively to her efforts, the International Folk Art Alliance has achieved vast recognition for its unique qualities and meaningful social impact in broadcast, print and digital media. We wouldn’t be the international force we are without her.
— Keith Recker, Board of Directors, International Folk Art Alliance
Clare is the epitome of professionalism, knowledge and client service. We have had such great results from her strategy and implementation for our public relations and media . Most importantly, she is one of my favorite people to work with—on time, on budget with a great, great attitude. Thank you Clare for all you do for Assistance Dogs of the West!
— Linda Milanesi, Executive Director of the Assistance Dogs of the West